Heinken F1 Movie private screening x WANNABENZO

Heineken 0.0 & WANNABENZO Rev Up the Night at Exclusive F1 Movie Private Screening in South Africa

South Africa’s love for motorsport reached new heights this past weekend as Heineken 0.0 hosted a private screening of the highly anticipated F1 movie at Mall of Africa. The event was more than just a night at the movies—it was a cultural milestone, fusing fashion, sport, and storytelling in a uniquely South African context.

A New Era of Motorsport Storytelling

The F1 movie, starring Brad Pitt, is a major Hollywood production directed by Joseph Kosinski (Top Gun: Maverick) and produced by Jerry Bruckheimer, with real-life F1 legend Lewis Hamilton serving as a producer and consultant. The film follows Pitt as a retired Formula 1 driver who returns to the grid to mentor a young rising star, offering an inside look at the gritty, high pressure world of elite racing.

Unlike traditional racing films, F1 is shot during actual Grand Prix weekends, blending real F1 footage with cinematic storytelling for unmatched authenticity. The film’s importance lies in its ability to bring the intensity, human drama, and culture of Formula 1 to a wider global audience, especially as the sport gains massive popularity with younger, fashion-forward fans across continents, including Africa.

For South African audiences, this screening marks a pivotal moment. F1 has long felt like a distant spectacle, but this film and the local premiere bring it closer to home. It signals a growing recognition of Africa’s role in the global motorsport and creative economies.

WANNABENZO Enters the Grid

WANNABENZO, the proudly South African auto and performance team that continues to blur the lines between motorsport and lifestyle. For the premiere, WANNABENZO produced the exclusive apparel worn on the night, infusing the event with an unmistakable style-meets-racing aesthetic.

The crown jewel of the night was Zakes Bantwini, South African music icon and Grammy Award-winning artist, who stepped out in one of only two WANNABENZO W024 V25 racing suit. This piece was more than a fashion flex—it was a symbol of Africa’s entry into the global F1 fashion and culture conversation.

“This was a huge moment. We introduced a seamless collaboration that speaks F1—authentically, boldly, and with local pride,” said a WANNABENZO director.

A First-of-Its-Kind Collaboration

The screening marked the beginning of an exciting year-long collaboration between WANNABENZO and Heineken 0.0, which will see the release of limited-edition apparel drops inspired by the world of Formula 1. The collections will carry the same spirit seen at the screening—bold, future-facing, and unapologetically rooted in South African creativity.

As F1 continues to expand its global reach, partnerships like this prove that Africa isn’t just watching from the sidelines—it’s racing ahead.