WANNABENZO IDENTITY PROCESS

From our sole lenses and shared experiences with cars and automotive culture, we began the process of discussing and engineering the WANNABENZO identity. Absorbing inspiration from our earliest memories, the history of the industry, automotive sports, subcultures and distinct design languages showcased in South Africa and the world.

 

Every automotive aspect inspired our discussion and process. With just one revert, we’ve built an identity to express a story reflecting automotive culture and communities from a contemporary frame of reference. 

 

Producer: Lenzo Mangonyane @Lenzomangonyane

Art Director: Mandla Koyabe @Mandlakoyabe

DOP: Tshiamo Machobane @Mildtai 

Videographer: Tshiamo Machobane @Mildtai

Assistant camera: Sihle Dlamini @Sigh_sees 

Contributing Footage: Pieter Muller @Noodle_squad69

Editing & Grading: Tshiamo Machobane @mildtai

Styling: Mpho Tshamase @Lmmnxander

 

Special thanks to our @Rockraceway_Official family.