PROJECT TEAM PRINCIPAL

WANNABENZO: Redefining the Team Principal ESSENTIALS

For the past four years, WANNABENZO has been immersed in deep research and development, dissecting one of the most dynamic roles in motorsport—the F1 Team Principal. This exploration was not just about understanding their responsibilities but about reimagining their presence through apparel. What would the ideal wardrobe for a Team Principal look like if crafted from the lens of a team like WANNABENZO? The result: a meticulously conceptualised and developed line of apparel that blends performance, quality, style, and identity.

The Role of an F1 Team Principal: The Blueprint for Apparel

A Formula 1 Team Principal is more than just a figurehead. They are the strategists, the decision-makers, and the leaders driving teams toward victory. Their role demands precision, adaptability, and an unshakable presence both on and off the track. This insight became the foundation for WANNABENZO’s approach to design—clothing that reflects the authority, versatility, and sleekness required for such a high-pressure environment. From the paddock to the boardroom, Team Principals balance corporate dealings with race-day intensity, requiring outfits that seamlessly transition between both worlds. Understanding this, WANNABENZO engineered a shirt and accessories that combine practicality with prestige, ensuring that every garment is as functional as it is iconic.

Inspired by the WANNABENZO Team Frame of Reference

At its core, WANNABENZO is about automotive culture, performance, and innovation from a South African frame of reference. Building and carving a platform and team that plays within the standard of a global automotive and motorsport realm. Our design philosophy mirrors what we expect from our Team Principal—someone who embodies discipline, forward-thinking, and the ability to command attention effortlessly. To craft the ultimate Team Principal wardrobe, we asked ourselves: What would the WANNABENZO Team Principal wear? The answer lies in pieces that echo the boldness of the track, the sophistication and prestigousness of leadership, and the unmistakable identity of a motorsport powerhouse.

The Future of Motorsport-Inspired Apparel

WANNABENZO is not just creating tangible products or apparel; it is designing an identity—an extension of what it means to lead, innovate, and dominate in motorsport. By studying the finest details of an F1 Team Principal, we have crafted essentials that merge motorsport heritage with cutting-edge design. This is not just apparel—it’s a statement.

With WANNABENZO, the vision of an F1 Team Principal is no longer confined to the track. It is a lifestyle, a movement, and a testament to the pursuit of perfection. Welcome to the future of automotive and motorsport apparel.

WANNABENZO – INSPIRED BY MOBILITY //// DRIVEN BY EXPRESSION.